Brand-Approved Watch Photography

Luxury watch photography is one of the most controlled creative environments in the industry. Rolex Certified Pre-Owned, Cartier, and Tudor each maintain strict brand guidelines governing how their timepieces can be presented, dictating angle, context, styling, and composition. Every image on this page was captured for organic social media and approved directly by each brand for publication.

Rolex Certified Pre-Owned

Art direction and creative collaboration on Rolex Certified Pre-Owned organic social content, produced and approved in accordance with Rolex’s global brand standards.

In 2025, Long’s Jewelers developed a formal content proposal for the Rolex Certified Pre-Owned program, a full creative strategy covering platform approach, content formats, shoot direction, and a month-by-month campaign calendar. I contributed mobile photography (as shown above), video, and art direction to the proposal, which was submitted to and reviewed directly by Rolex, resulting in written feedback on specific assets and formal approval of select images for publication.

This imagery was approved for publication by Rolex Certified Pre-Owned in accordance with Rolex’s global brand standards.